Asia Pacific – 22 September 2011 – Today, MobDis, the leading HTML5 mobile sites and rich media advertisements builder in Asia, announced that they have adopted the ORMMA standard in support for rich media mobile advertisements to be compatible across all mobile advertising platforms.
By incorporating ORMMA, short for Open Rich Media Mobile Advertising, rich media mobile advertisements built on MobDis can be served or exported in ORMMA standard and will be compliant to ORMMA’s iOS and Android SDKs. Having a rich media mobile advertising standard benefits agencies and brands by helping to reduce the cost and time required to execute mobile campaigns.
MobDis, a product of venture capital funded Singapore based start-up 2359 Media Pte Ltd, is leading ORMMA support in Asia with new member Mobile by Pixel Media. Mobile Marketing Association recognizes the support and would work closely with MobDis in ORMMA’s industry adoption. With offices in Singapore and Hong Kong, MobDis is well suited to provide its rich media advertisement technology and services to clients based in Asia.
ORMMA is split into 2 levels to simplify understanding and adoption. MobDis is currently on level 2 in the Application Programming Interface (API) which comprises of expand, collapse and access of native features.
An Adobe Systems Inc. report, “Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade,” found that 39% of marketers said rich media advertising was very effective. With the proliferation of rich media ads and at least 5 mobile platforms currently used globally, ORMMA minimizes conflicts and expenses of supporting multiple mobile advertising Software Development Kit (SDK) and reduces the complexity for mobile advertisers who want to scale their advertisements to these various mobile advertising and handset platforms.
Rohit Dadwal from MMA APAC commented, “ORMMA is a great initiative that will help drive rich media advertising on mobile. It is bound to help the overall growth of the industry especially in Asia where fragmentation is an issue. We look forward to working with 2359 Media as our members in the Mobile Marketing Association and are pleased that MobDis will be helping to raise awareness about ORMMA within the Asian community.”
Zhou Wenhan, Co-Founder of MobDis commented that, “We (MobDis) wanted to adopt ORMMA as it is currently the most popular standard in the industry. The standard is supported by respected organizations like Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB) is using ORMMA as the starting point of its own MRAID standard. We are glad that we have achieved ORMMA compliance and will look forward to support MRAID as well.”
To educate the industry on the importance on mobile rich media advertising standard, MobDis has released an ORMMA info-graphic.
For more infomation please visit http://mobdis.com
ORMMA, or the Open Rich Media Mobile Advertising initiative, was founded in November 2010 to simplify the serving of rich media ads into mobile applications by creating an open standard and set of industry best practices. Founded by leading mobile advertising companies Crisp Media, The Weather Channel, Jumptap, and PointRoll, the open initiative has grown to include over 20 member companies. Through an open source forum, ORMMA has released three-levels of standards and best practices for adoption by publishers, developers, and vendors. For more information visit http://blog.ormma.org.
MobDis empowers businesses and advertisers to build, launch and share engaging rich media mobile apps, sites and rich media ads. Designers use a visual drag and drop interface to design a highly interactive HTML5 site with no development knowledge and up to five times faster than coding. MobDis is a product of 2359 Media Pte Ltd, a full service mobile marketing agency based in Singapore with clients and offices around Asia.
For more information, please visit http://mobdis.com.
About Mobile by Pixel Media
Mobile by Pixel Media is a division of Pixel Media catered to the growing demand for mobile advertising with a focus on in-app advertising on iPhone, iPad and Android based devices. Pixel Media is a leading Asian digital advertising sales network headquartered in Hong Kong with offices throughout Greater China and South East Asia. Pixel Media specializes in the sale of branded display online and mobile advertising on behalf of premium branded publishers while working closely with advertisers and agencies to deploy effective online and digital marketing campaigns for valuable brands. For more information, visit us at pixelmedia-asia.com
About the Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches.
For more information, please visit www.mmaglobal.com.